How do I know if Marketing is Right for me?

Friday, February 19, 2021

Are you cut out to pursue a career in Marketing? Discover if you have what it takes. 

The process leading up to us deciding what career path to take is a very important one, since depending on the decision we make our future will be set. During this process, there are so many aspects to consider that it can be overwhelming. From the earning potential and the job opportunities to choosing something you are passionate about or are good at, the list of factors that weigh on the decision is very long.

All the factors are important, but it is essential to make sure that what you choose is something you are passionate about, or at least interested in. 

Are you considering to pursue a degree in Marketing? Then you should be aware of the traits you should have or develop in order to have a successful career. 

What is Marketing?

Marketing refers to all the activities a company undertakes to attract, retain and maintain relationships with customers by selling products, goods or services that meet their wants and needs. 

The process of marketing includes many activities that should be carried out conscientiously and being aware of the goals and objectives the company has. From advertising a product to making sure the customers are happy with the products and services the company offers, every step of the process is equally important to the overall success of the campaign.

Marketing degrees prepare students so that they are able to work hard to get to know what the tendencies are, what it is that customers want, how they want it, among other things. 

Some of the activities that are performed in the Marketing process are advertising, selling, and delivering products to consumers or other businesses. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs and overall media exposure.

Now that you have a general picture of what marketing is and what you would be doing as a marketer, you need to know if you are cut out for the job.

There are some questions that you should ask yourself to make sure Marketing is for you:

  • Why do I want to study Marketing?

Before deciding whether or not to pursue a degree in Marketing, you should be sure that it is the right career choice for you. Deciding what to study is kind of like a process of self-recognition. As such, getting to know yourself and learning what it is that you want and expect is a very important step that will set you in the right direction. It is important that you ask yourself whether this is the right decision to make if you are to enjoy your career and make a good living out of it.

Marketing can be a dynamic, exciting and challenging career, but if you are not right for the job, you will probably have a hard time finding your path through it. 

  • What does it take to be a successful Marketing professional? Do I have it?

Marketing isn’t for everyone. It can be a rewarding and exciting career but you need to have certain traits and characteristics if you are to make it in the marketing world.

In a dynamic and ever changing world, Marketing professionals need to address the changes and try to keep up with them in order to meet the demands of different kinds of markets and customers and to avoid falling behind. 

  • What traits are demanded from a successful marketing professional?

Marketing professionals, in general, have certain characteristics in common that allow them to excel at what they do and find new ways to allow the company they work for to be successful. Among their characteristics are the following: 

  • Creativity
  • Self-motivation
  • The ability to understand when to be a leader and when to be a follower
  • The ability to work in teams
  • Be very detail oriented
  • Stay up-to-date on trends
  • Empathetic
  • Be able to understand what customers need and want
  • Be a planner and be open to last minute changes
  • Improvise
  • And many more.

If you have some of these traits, you are made for this career. On the other hand, if you don’t have these traits but you still feel like studying Marketing, it doesn’t mean that you won’t have any chance at succeeding, it just means you will have to work a little harder to get where you want. 

If you want to see the degrees in Marketing available in the US, you can click here

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